For more than 15 years, leading publishers have outsourced the marketing of reprints, E-Prints, & licensing to PARS International.


Quick Response codes (QR codes) and other two-dimensional codes are starting to see widespread use across a wide array of applications – and for good reason. Users want immediate access to additional relevant information and QR codes make it both possible and simple.

If you’re not yet familiar with QR codes, they are two-dimensional (2D) matrix barcodes that store thousands of alphanumeric characters of information. Their ability to hold information and their ease of use makes them practical for businesses of all types.  When scanned with an iPhone, Android or other camera-enabled Smartphone, the QR code can easily link to digital content on the web via web browser or activate a number of other smartphone functions including; email, IM and SMS.  PARS can assist you in enabling any of these desired functions by properly creating and inserting your QR code into custom reprints, e-prints, posters, plaques and merchandise.  Some suggested uses for QR codes include:

  • Product demos / videos
  • Datasheets & sales literature (brochures, sell sheets, etc.)
  • Directions to your business
  • Replacement parts and service
  • Installation instructions
  • Email to sales reps / distributors / authorized retailers
  • Coupons, discounts and special offers
  • Recommendations for complementary products and services
  • Whitepaper downloads
  • Customer feedback forms